Perhaps you have already been considering buying a new watch for some time now, but, like many other people, you are finding it difficult to decide which model is ‘just right’ for you? To help you in your search for ‘the’ watch that will best match your personality and lifestyle, we have set out some of the main considerations in three steps. Naturally, you can also discuss your ideas with our advisors whenever you visit a Bucherer store. They are friendly and will enjoy helping you find just the perfect model for you.

We should, however, consider one important thing in advance: a relationship with a new watch has characteristics similar to a new personal relationship. It is during the day-to-day interactions that you come to recognise and cherish many positive features, but then again, this is also when less positive features and duties sometimes come to light. Luckily, as far as good quality watches are concerned, dissatisfactions can mostly be avoided by making a good initial choice, and positive experiences are always far more abundant.

Consider the fundamental question: Mechanical or Quartz?

Mechanical watches are expensive, quartz cheap, right? – Sorry, Wrong!
Mechanical watches are available at prices as low as one hundred Swiss Franks and quartz watches can cost upwards of ten thousand when they have special timekeeping features or are richly decorated. The decision between ‘mechanical’ and ‘quartz’ should not, therefore, be made on the basis of price, but rather on the question of what sort of relationship you want to have with your watch. To figure this out it helps to know a few things about living with the different watch ‘personalities’. For instance: