Materials like titanium, sapphire crystal, high-tech ceramics, high-tech lanthan or high-tech diamonds – these are what make Rado stand out from the rest. For Rado, design means "the external expression of an inner wholeness". Even so, the brand does not see

itself as a producer of "designerwatches", but rather as a watchmaker with an individualistic sense of design. The fine art of reducing an object to its most fundamental elements dominates the Rado design and development philosophy. www.rado.com