As watch and jewelry specialists we are a retailer, stocking exclusive world-class brand names such as Rolex, Carl F. Bucherer, Chopard, Piaget, IWC, Audemars Piguet, Girard-Perregaux, TAG Heuer, Tudor, Baume & Mercier, Longines, Rado and Gucci.
At the same time, we are the successful designers and manufacturers of our own brands such as our rotating Dizzler ring, an unusual and innovative creation developed in-house and launched very successfully in spring 2000, or the jewelry collection of our Bucherer lines, which is aimed at the top end of the market.

In homage to our company founder, ’Carl F. Bucherer’, we are extending the tradition of watch making that we have nurtured since 1919 under his name. We are producing and selling the watchbrand, Carl F. Bucherer, worldwide since 2001.

Apart from its own 14 exclusive retail outlets in Switzerland, the Group includes the eleven branches of KURZ AG jewelers, a Swatch specialty store, three of the SWISS LION AG outlets as well as the two Omega boutiques in Lucerne and in Interlaken.

Expansion abroad began in 1987, when the company acquired the two stores belonging to exclusive Austrian jewelers HABAN in Vienna. In 1996, BUCHERER opened a watch and jewelry store on the Kurfürstendamm at the heart of Berlin. The three Munich outlets belonging to the famous HUBER watch retailers were acquired in September 2002, and in November 2002, BUCHERER opened a new store in Nuremberg.

As from July 2, 2008, Bucherer has four additional sales outlets in the most prestigious shopping districts in Berlin, Düsseldorf, Frankfurt and Hamburg.